Studiobenben News

KIPP LA is a network of free, open-enrollment, college-preparatory public charter schools.  They asked me to design a logo that combined the Los Angeles skyline with something agricultural (many of the students’ families have agricultural roots).  I like the finished mark but the turnaround was extremely quick leaving no opportunity to design a more robust identity system.  At any rate I hope the kids enjoy the logo as they head back to school.  Perhaps it will ease the pain of summer screeching to a halt.  I doubt it!

Scizors is a small post-production company who asked me to create their identity and branding.  The project was a blast as the requirements involved robots, rockets and other fun logo explorations.  The final logo consists of a film-chomping robot perched upon the letter i.  The business card is interactive; if you follow the line extending from ‘motion + sound cut with care’ it continues to the front of the card and outlines the robot. Those ambitious enough to cut on the dotted line are rewarded with a small paper robot.

I’ve included a few alternative logos below. The standing robot ended up working better on the business card and throughout the rest of the collateral rather than as a stand-alone logo.  The other two didn’t make the cut but were enjoyable to craft nonetheless.